Most SA business owners who've tried Google Ads themselves got burned - wrong keywords, wasted budget, nothing to show for it. We set up and manage your campaigns so your budget reaches people actively searching for what you do, and nothing else.
Have a question first? → Contact usMost businesses waste ad spend on campaigns that aren't set up correctly. We build your campaigns from the ground up and optimise them continuously so every rand works harder.
We build your campaigns from scratch - account structure, bidding strategy, ad groups, and conversion tracking - correctly configured from day one.
We target the exact searches your ideal clients type when they're ready to buy - and add negative keywords to block irrelevant traffic that wastes your budget.
Compelling ad copy that speaks directly to your ideal client's problem and differentiates you from competitors in the same search results.
We continuously test ad variations, landing pages, and bid strategies - so your cost-per-lead drops over time rather than staying flat.
Every week: clicks, spend, leads, cost-per-lead, and what we changed. Plain English - no jargon, no dashboards to decipher.
Your ad account belongs to you - not us. We manage it on your behalf with full transparency. You can see every click, every spend, at any time.
Unlike SEO, which takes months to gain traction, Google Ads puts you on page 1 within days. You start generating leads while everything else is being built.
Every click comes from someone who searched for exactly what you offer - in your area, at the right moment. No wasted impressions, no cold audiences.
The more data your campaigns accumulate, the better they perform. We use that data to reduce your cost-per-lead every single month.
You set the monthly ad budget. You own the account. You can pause, increase, or stop at any time. No lock-in contracts.
There are two costs: our management fee (billed monthly), and your ad spend (paid directly to Google). They're completely separate - we never touch your ad budget.
Google Ads Management
Management fee only - your ad spend is paid directly to Google and controlled entirely by you. We'll recommend the right budget for your business during onboarding.
Works standalone or as part of the Lead Engine package - ask us about bundled pricing.
We build a live, clickable website demo for your business in 48 hours. No obligation - just so you can see what's possible before committing.
Get Your Free Demo →Zero obligation. Ready in 48 hours.
Frequently asked
Honest answers from 3+ years of running these systems for South African service businesses.
Total monthly cost is ad spend (paid to Google) plus management fee. SA service businesses typically spend R5,000 to R30,000 per month on ads. Cost-per-click ranges from R8 (low-competition trades) to R120+ (attorneys, financial services). Plan for an R8,000 minimum total monthly investment to get statistically meaningful results.
Within 24 hours of campaigns going live for high-intent keywords like "emergency plumber Pretoria". For broader service queries it usually takes 2 to 4 weeks of optimisation to hit a stable cost-per-lead. Most clients see their first booked job within the first week.
In South Africa, a good cost-per-lead is 5% to 15% of the average job value. So a R10,000 job should cost R500 to R1,500 to acquire. Industry benchmarks: plumbing R200-R600, attorneys R600-R2,000, dentists R250-R800, contractors R300-R1,200. Anything outside this range needs investigation.
On the Lead Engine retainer, yes — written into the contract: 10 qualified appointments in the first 60 days or we work for free until you hit it. On standalone Google Ads management we do not guarantee specific lead counts (too many variables outside our control), but we guarantee transparent reporting, no spend padding, and best-practice setup.
Google Ads first if you need leads this month. SEO first if you are willing to wait 4 to 6 months for compounding free traffic. Most SA service businesses run both — Ads for immediate cashflow, SEO for long-term lower cost-per-lead. The Lead Engine retainer combines both into one managed system.
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